To guide businesses and brands along their journey to ignite purpose at their core – their aspirational reason for being beyond profits.
No longer just consumers, we are now citizens who want more. More sharing. More caring. More meaning. More understanding about why brands and organizations exist, what they stand for, how they engage employees, people and communities, and how they play a positive role in the world.
We’ve believed this for decades, and pioneered the idea and breakthrough programs that brought purpose to life. In the beginning it was “if” an organization existed beyond profits. Now it is about the “how,” with the power of purpose proven across every metric: revenues, productivity, innovation, employee retention, consumer loyalty, and community support.
Bringing purpose into the core of your business is the single most important action you can take. We call it the evolution of purpose. It’s a process. It takes vision, patience, and organizational champions.
After three decades leading this work in a variety of firms, we know no single agency has the depth of talent and experience to meet the demands of clients, citizen consumers, and employees.
That’s why we architected The Purpose Collaborative, to build flexible, hand-picked teams delivering bold, individualized solutions for organizations along their purpose journey.
The purpose revolution has finally arrived. The world urgently needs business to step up and help solve the great societal challenges of our times. We can no longer afford to engage only when it’s convenient. Let us partner with you. It’s time to act. On Purpose.
An important new piece of research presented at the 2017 Sustainable Brands conference shows that Americans are redefining "the good life" to emphasize balance and values, and downplay material wealth and consumption.
Parallax Productions took home three Remi Awards at WorldFest Houston in April. The film festival is one of the oldest and most prestigious in the country, and Parallax’s work for Ozy Media, Mechanica Branding, and Kronos, Inc., won some of the highest honors - one Gold and two Platinum Remi Awards. Parallax’s work has also been nominated for two Emmy Awards in advance of the June 24th ceremony. And Parallax is currently in production on a 12 part documentary series for PBS called “Breaking Big," which is scheduled to debut across the network in prime time in March 2018. Stay tuned!
You must watch this inspiring video - thousands of others have! "As you expand their palates and their vocabularies, you expand their minds."
Happiness is our natural state, for each of us and for humanity as a whole, argues John Izzo. But that happiness is being stolen by insidious mental patterns that he depicts as thieves: the thief of control, the thief of conceit, the thief of coveting, the thief of consumption, and the thief of comfort. He discovered these thieves as he sought the true source of happiness during a year-long sabbatical. Izzo, a purpose collaborative member, shows how these same thieves of personal happiness are destroying society as well. This book will help us all discover, develop, and defend the happiness that is our true nature while creating a world we all want to live in.
Rather than remaining silent on important controversies, Levenberg encourages brands to use their breadth for good and help the public find common ground.
Raphael Bempoarad, founding partner at Purpose Collaborative member BBMG, explores five qualities brands must have in order to help shape a more sustainable future for everyone.
Ketchum and CCOP conducted a global survey of senior retail and manufacturing leaders this spring. According to the report the joint effort has compiled, purpose has evolved into a central consideration during important decision making and strategy development. To read "Return on Purpose" in full, refer to our Insights page.
Dr. John Izzo shares unique insights into the challenges corporations and individuals face while trying to integrate purpose into the core of their work.
A diverse group of brands join Carol in examining the problems that have arisen, solutions that have been developed, and obstacles still left to conquer on the road to creating cause-centric business models.
Enso, a social impact-focused creative agency, recently partnered with Everytable, an innovative business model bringing affordable and healthy food to all neighborhoods.
Stephen Ritz's new book, The Power of a Plant, has already hit four #1 bestseller slots on Amazon - and proceeds support the Green Bronx Machine. Read more!
Carol Cone shares her thoughts concerning the activation of purpose in REI's award-winning #OptOutside campaign on The Huffington Post Blog.
Stephen Garten's public benefit corporation Charity Charge, which allows cardholders to give one percent cash back to the charity of their choice, has received attention from a variety of media outlets, the most recent of which was the Today show. The company's idea to convert billions of dollars in unused credit card rewards into charitable donations was lauded in Today's feature.
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