Carol is internationally recognized for her work in Purpose and CSR. Carol Cone ON PURPOSE, is the return to her entrepreneurial roots and life’s passion: to educate, inspire and accelerate purpose programs and impacts for organizations, nonprofits and individuals around the globe.
For over 25 years, she’s embraced a steadfast commitment to building lasting partnerships between companies, brands and social issues for deep business and societal impact. She adamantly feels that today, companies and brands must stand for something beyond the bottom line. When she began her work, companies and brands questioned “if” they should engage with social issues. In today’s totally transparent, social world, it is now about “how” brands and companies express their values and character through authentic engagement with society.
She is also a recognized thought leader in Purpose, having conducted dozens of research studies with business executives, citizens, employees and nonprofits to gain critical insights to inspire organizations to engage with society as wise business strategy. She is a sought-after speaker and media expert, sharing her insights on purpose branding, corporate citizenship, sustainability and CSR.
TALYA BOSCH is a Partner at CCOP. She has provided cause-related and communications counsel to rising organizations such as Ecolab, Feeding America, IBM, PNC Financial Services, Sodexo, and more. Most recently, Bosch established the first corporate responsibility department and first CR report in Western Union’s 165-year history. At WU, Bosch built Education for Better, a corporate citizenship program that grew transactions by triple digits, moved $2.5 billion, underwrote 1M days of education and clinched #2 on Bloomberg’s Civic 50 for three years running. Previously a senior executive in nonprofit and consultancy settings – including Cone and Porter Novelli International – Bosch has led award-winning campaigns.
JOE DOBROW is a Partner at CCOP. He is an innovative brand strategy consultant and writer who has been on the forefront of retail marketing and the natural foods business for two decades. Dobrow served as the head of marketing for Whole Foods Market, Sprouts Farmers Market, Fresh Fields and Balducci's. His first book, Natural Prophets, an entrepreneurial history of the natural foods industry, was published by Rodale Books in 2014; his next book, Pioneers of Promotion, is due out in 2018. Dobrow was also a top marketing executive at other progressive brands, including Flexcar (now known as Zipcar) and Discovery Channel, and served as Director of Communications for the National Park Foundation and Executive Director for the Cal Ripken Sr. Foundation. He has been hired by and worked directly with some of the country's most iconic business and sports executives - AOL Co-Founder Steve Case, Whole Foods Co-Founder and CEO John Mackey, Baseball Hall of Famer Cal Ripken, Jr., Basketball Hall of Famer Dave Cowens - and began his career working for Carol Cone in 1985. Dobrow holds an undergraduate degree from Brown University, an MBA from Yale University, served as the Robert A. Fox Executive in Residence at the UC Davis Graduate School of Management, and runs the MBArk program to help steer progressive MBAs into careers of purpose.
Kristin Kenney is CCOP’s Manager of Content and Community Impact. She pairs agency agility with brand-side insights to develop purpose-led strategies for companies, nonprofits, and startups. Having worked with more than 60 brands through her career, she has an intuitive understanding of what motivates audiences to connect with brands in a way that converts them from consumers to advocates. Her work with brands including NBCUniversal, Unilever, Nationwide Insurance, Cedars-Sinai Medical Center, and NASCAR; as well as nonprofits including CARE, Make-A-Wish, and Nationwide Children’s Hospital, have provided her with the experience to pair brands with causes through the development of engaging narratives and practices. In past roles, she has developed processes that leverage data to unearth insights which guide the development and implementation of stand-out strategies. Kristin champions innovation in every project, knowing that breakthrough strategies are imperative in today’s brand ecosystem. Kristin holds a Bachelor’s of Science in Journalism from California Polytechnic State University, where she was a founding member of the University’s Center for Innovation and Entrepreneurship, working directly under the Center’s Directors to grow the organization’s impact in the community and beyond.
Erika Flowers is a Purpose Associate at CCOP. As a professional skier for team SMS T2, Flowers trains and competes for cross-country skiing year-round, living the dream out of a suitcase and ski bag. Pursuing sport at the highest level requires purpose beyond results. Flowers is an ambassador for Fast and Female, the Women’s Sports Foundation, Girls on the Run, the T2 Foundation and founded Summit Sisters in 2014, a local hiking group that encourages women to get outside and get active. In addition to racing, she writes a blog for FasterSkier and collaborates on fundraising for the SMS T2 team in Stratton, VT. Flowers is thrilled to work with CCOP, an organization that aligns her desire to work with purpose while pursuing her Olympic dream. Erika holds an undergraduate degree in Geography and pre-medicine from Dartmouth College.
Eileen Ong is a Purpose Associate at CCOP. As an engineer at a leading international oil and gas company, Ong has experienced how the power of partnerships can solve complex challenges. Her passion for advancing sustainable and holistic social change has driven her involvement in programs such as PAIR Houston, Habitat for Humanity, and United Way, and she is excited to apply her project management and problem-solving skills to help organizations define their purpose. Ong received a BS in Civil Engineering from Rice University.
David Adler CEO and founder of BIZBSH is a seasoned marketing, media and event expert specializing in leveraging the networked world both digitally and face to face to enhance high performance collaboration as a way to effectively impact a brands ultimate goals.
Benedict H. Auld is a brand strategist in NYC with over 20 years of experience across consumer sectors. Ben believes that all really good brands are purpose-driven -- or will be, in the near future. He leads marketing teams through strategy, brand creation and communications. He has worked with Nike, Anheuser-Busch Inbev, PepsiCo,The Walt Disney Company, among many others. He lives in Brooklyn with his wife and two young boys.
For almost three decades, we’ve created or helped form some of the foremost Purpose initiatives undertaken by major corporations and brands. We’ve learned a lot. We’ve shared a lot. With technology, there is more we can achieve.
"Arguably the most powerful and visible figure in the world of cause branding."
“Purpose gets put into practice.”
“The mother of cause marketing."
"...her firm aims to bring a holistic solution to the individual needs of companies and brands through On Purpose's network of 'hand-picked' experts."
"...one of the industry's leading thinkers in corporate social responsibility"
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